FAQs & Resources
Upcoming
Presentations
- Philadelphia, PA
- Partnership for Philanthropic Planning of Greater Philadelphia
- Wednesday, October 20th, 2010
- Washington, DC
- Council for Resource Development
- Friday, November 5th, 2010
- Pittsburgh, PA
- Pittsburgh Planned Giving Council
- Tuesday, November 9th, 2010
- Zanesville, OH
- Hills of Ohio Planned Giving Council
- Friday, November 12th, 2010
- Baltimore, MD
- Chesapeake PG Council
- Wednesday, November 17th, 2010
- Farmingdale, NY
- Long Island Philanthropy Day
- Friday, November 19th, 2010
- Boston, MA
- AFP Boston Chapter
- Friday, December 3rd, 2010
Past Presentations
- West Chester, PA
- AFP-Greater Philadelphia Webconference
- Tuesday, July 27th, 2010
- Boca Raton, FL
- Florida Caucus of the Association of Fundraising Professionals
- Monday, June 21st, 2010
- Dearborn, MI
- Planned Giving Roundtable of SE Michigan
- Thursday, June 03rd, 2010
- New York, NY
- Philanthropic Planning Group of Greater NY
- Wednesday, May 26th, 2010
- Hendersonville, NC
- SC Planned Giving Council at Kanuga
- Wednesday, May 05th, 2010
- Chattanooga, TN
- Chattanooga Planned Giving Council
- Wednesday, April 28th, 2010
- Dallas, TX
- Dallas Chapter of PPP
- Tuesday, January 05th, 2010
- Fort Myers, FL
- PG Council of Lee County
- Thursday, November 19th, 2009
- Newark, DE
- AFP Brandywine Chapter
- Thursday, November 12th, 2009
- Philadelphia, PA
- PGC of Greater Philad
- Wednesday, October 28th, 2009
- Knoxville, TN
- Smoky Mountain Planned Giving Council
- Thursday, August 27th, 2009
- Greensboro, NC
- AFP NC-Triad Chapter
- Wednesday, August 12th, 2009
- Lisle, IL
- Suburban Chicago Planned Giving Council
- Wednesday, May 20th, 2009
- Waltham, MA
- Planned Giving Group of CT
- Thursday, May 14th, 2009
- Lansdale, PA
- Univest Foundation
- Thursday, May 07th, 2009
- Washington, DC
- National Capital Gift Planning Council
- Wednesday, November 12th, 2008
- Parsippany, NJ
- AFP of New Jersey
- Thursday, November 06th, 2008
- Philadelphia, PA
- PG Council of Greater Philadelphia
- Wednesday, October 15th, 2008
- Houston, TX
- Houston PG Council
- Thursday, September 25th, 2008
- Santa Fe, NM
- Santa Fe Community Foundation
- Thursday, September 04th, 2008
- New Orleans, LA
- Greater New Orleans Chapter of the AFP
- Friday, June 13th, 2008
- Boston, MA
- PG Group of New England
- Wednesday, May 14th, 2008
- Hendersonville, NC
- SCPGC Planned Giving Vacation at Kanuga
- Tuesday, May 06th, 2008
- San Francisco, CA
- Northern California Planned Giving Council
- Thursday, May 01st, 2008
- Iselin, NJ
- Gift Planning Council of NJ Conference
- Thursday, April 24th, 2008
- Harrisburg, PA
- AFP Central PA Chapter
- Wednesday, April 09th, 2008
- Rochester, NY
- Planned Giving Council of Upstate New York
- Tuesday, March 18th, 2008
- Phoenix, AZ
- Phoenix Chapter of AFP
- Wednesday, February 06th, 2008
- Bloomington, MN
- Minnesota Planned Giving Group
- Tuesday, January 08th, 2008
- Holland, MI
- West Michigan Planned Giving Group
- Tuesday, November 20th, 2007
- Fort Myers, FL
- Philanthropy Day, SW Florida Community Foundation
- Thursday, November 15th, 2007
- Grapevine, TX
- National Council on Planned Giving
- Saturday, October 13th, 2007
- Dover, DE
- Delaware Division of the Arts Summit
- Monday, October 01st, 2007
- Chicago, IL
- Chicago Council on Planned Giving
- Thursday, May 31st, 2007
- Wilmington, DE
- AFP of Delaware
- Wednesday, March 21st, 2007
- Fort Myers, FL
- Planned Giving Council of Lee County
- Thursday, January 25th, 2007
- Dallas, TX
- Christian Stewardship Association
- Friday, January 12th, 2007
- Denver, CO
- Denver Planned Giving Council
- Thursday, September 14th, 2006
- SAN DIEGO, CA
- Western Regional Planned Giving Conference
- Thursday, June 01st, 2006
- SAN FRANCISCO, CA
- Catholic Stewardship Conference
- Monday, October 03rd, 2005
- BALTIMORE, MD
- Chesapeake Planned Giving Council
- Thursday, June 30th, 2005
- NEW YORK, NY
- Planned Giving Group of Greater New York
- Wednesday, May 04th, 2005
- HUNTINGTON, WV
- KYOWVA Planned Giving Council - KY, OH, WV
- Friday, April 22nd, 2005
- JACKSONVILLE, FL
- Planned Giving Council of Northeast Florida
- Friday, April 15th, 2005
- VERO BEACH, FL
- Planned Giving Council of Indian River
- Wednesday, November 10th, 2004
- BOSTON, MA
- Planned Giving Group of New England
- Wednesday, October 06th, 2004
- PORTLAND, OR
- Northwest Planned Giving Roundtable Conference
- Wednesday, September 29th, 2004
- SEATTLE, WA
- Washington Planned Giving Council
- Tuesday, September 28th, 2004
- WASHINGTON, DC
- National Capital Planned Giving Council
- Thursday, May 13th, 2004
- ASHEVILLE, NC
- Fundraising Conference at Kanuga
- Wednesday, May 05th, 2004
- Pittsburgh, PA
- Pittsburgh Planned Giving Council & AFP
- Thursday, April 22nd, 2004
- LOS ANGELES, CA
- Planned Giving Round Table of Southern California
- Thursday, January 22nd, 2004
- HOUSTON, TX
- Houston Planned Giving Council
- Thursday, October 30th, 2003
- CINCINNATI, OH
- National Conference on Planned Giving
- Friday, October 24th, 2003
- CONNECTICUT, CT
- Planned Giving Council of Connecticut
- Thursday, October 09th, 2003
- LOS ANGELES, CA
- Los Angeles AFP Chapter
- Tuesday, September 23rd, 2003
- SANTA BARBARA, CA
- Santa Barbara Planned Giving Council
- Friday, September 19th, 2003
- WISCONSIN, WI
- AFP Chapter
- Tuesday, May 13th, 2003
- PROVIDENCE, RI
- Health Care Professionals
- Monday, March 31st, 2003
- IRVINE, TX
- Association of Lutheran Development Executives -- ALDE
- Sunday, March 02nd, 2003
- BIRMINGHAM, TX
- Alabama Planned Giving Council
- Thursday, January 16th, 2003
- TAMPA, FL
- Tampa Bay Area Planned Giving Council
- Thursday, November 07th, 2002
- ST. PAUL, MN
- Minnesota Planned Giving Council
- Friday, October 25th, 2002
- OKLAHOMA, OK
- Oklahoma Leave-a-Legacy
- Wednesday, June 19th, 2002
- PHILADELPHIA, PA
- Association for Healthcare Philanthropy
- Tuesday, June 18th, 2002
- COLUMBIA, SC
- South Carolina Planned Giving Council
- Wednesday, May 15th, 2002
- BUFFALO, NY
- Western New York Planned Giving Consortium
- Monday, April 08th, 2002
- PRINCETON, NJ
- Gift Planning Council of New Jersey
- Tuesday, March 26th, 2002
- FORT WAYNE, TX
- Planned Giving Council of Northeast Indiana
- Tuesday, January 08th, 2002
- PHILADELPHIA, PA
- University of Pennsylvania Continuing Ed.
- Saturday, November 10th, 2001
- PHILADELPHIA, PA
- Planned Giving Council of Greater Philadelphia
- Wednesday, October 10th, 2001
- OKLAHOMA, OK
- Oklahoma Planned Giving Council
- Wednesday, September 12th, 2001
- PHILADELPHIA, PA
- Delaware Valley Planned Giving Council
- Saturday, March 03rd, 2001
- Hartford, CT
- Planned Giving Group of Connecticut
- Thursday, January 25th, 2001
Seminars
Guerilla Marketing for Your Planned Giving Program
A timely presentation for your planned giving council.
"I don't give a hoot how well you know your gift plans. If you can't find prospects to talk to, you're not doing your job."- Viken Mikaelian
"Controversial, funny, and painfully truthful."Jeff Cory, President, Planned Giving Council of Lee County (Fort Myers, Florida)
"Viken Mikaelian balances an in-depth knowledge of his subject matter with concrete examples and subtle humor. Our AFP audience of seasoned professionals praised both the information and his use of the live internet in this fast paced presentation. One out-of-towner made a point of saying 'It was well worth the drive!' We look forward to having Viken back again. "Lucy O'Donnell, Director of Development, Junior Achievement of Delaware (Wilmington, DE)
"Viken made technical stuff make sense to me. He was informative, entertaining and provided me with ideas that led to gifts. It doesn't get any better than that."Jack Miller, Director of Gift Planning, Pittsburgh History & Landmarks Foundation and Past President, Pittsburgh Planned Giving Council.
"Your presentation to our group was fantastic - you were informative, funny, and kept everyone's attention for the full two hours - plus, everyone I spoke with afterwards agreed you were the most engaging and dynamic speaker our group has seen in a long, long time ... bravo, for a most delightful and entertaining talk."Stephanie D. Oskie, Associate Director of Gift Planning, Minnesota Medical Foundation, Minneapolis, MN
An entertaining and powerful overview on promoting planned giving in today's changing environment, complete with action items.
Marketing guru Viken Mikaelian will show tactics that successful for-profit organizations use to increase sales, what we can learn from them, and how to avoid killer mistakes that alienate prospects and squander limited budget resources.
This high-energy presentation is full of action-packed ideas to help your members invigorate their planned giving marketing campaigns.
Balancing an in-depth knowledge of his subject matter with subtle humor, Viken uses concrete examples of good and bad marketing. Here are some highlights:
- Secret #1: It's no different than selling vacuum cleaners (we're serious).
- Secret #2: What will make you give up and close shop?
- Secret #3: What do American Express, Ferrari, Rolex and Planned Giving have in common?
- Warning #1: If you're not marketing planned gifts to your prospects, other non-profits are.
- Donor profiles: How can they help increase the number of gifts you close?
- Which gifts should you be pushing to benefit your organization in this challenging economy? (Caution: it's not the same for every organization and this is why a canned approach will not work.)
- Prospects are overwhelmed by too much marketing noise; what to do?
- Younger prospects think about a major/planned gift differently than their elders. How is the new generation different from your traditional prospects?
- Why are traditional planned giving newsletters not even getting read?
- Why a planned giving website is useless unless...
- How to kill your program with mass e-mail marketing. A true reality check.
- Personal visits: how many a year?
- You Had Me at Bequest (a story of a neglected donor).
- Over 95% of your prospects' wealth is in assets; why focus only on the 5% hard-to-get cash gifts (it's like pulling teeth!)?
- Stephen Covey was right: pursuing the urgent keeps you from pursuing the important. (We'll show you why and how you can learn from your dentist.)
- Why cash giving is reactive; why planned giving is pro-active.
- A hidden secret: Focus on "painless gifts from the poor" and you cover over 80% of all planned gifts — the no-hassle gifts.
- That old geezer sitting on a 55-year-old chair in the kitchen: "Molly, what did we do with the GE stock we bought back in 1948?"
- How do I best select my planned giving prospects?
- Does direct mail work? What months are best for direct mail?
- What are some of the right marketing tools? Examples, examples, examples.
- How are the best programs succeeding?
- What am I missing right now by not being on the Internet?
- Should I have an online gift calculator?